Tuesday, June 18, 2013

There’s always a last drop in the tube…but should we be trying to squeeze it out?

I am usually really good at maintaining a stockpile of toiletry items for me and my family.

For example, when I get down to my last two bottles of conditioner in the drawer, I make sure I throw some new ones in my cart on my next shopping trip (my two girls and I have long hair, we get through a LOT of conditioner!)
Last week, though, when everyone seemed to start the day with chapped lips or come home with grazed knees, I realized that I’d run out of my favorite “go-to” ointment, a tube of which travels around with me in my handbag.
I’d been squeezing tiny amounts out of the tube for a while, intending to get a fresh tube out of the drawer, “next time”, so when I realized we had none left I resorted to getting the kitchen scissors out, cutting through the tube to extract the final few dabs to soothe my son’s scuffed-up shin.
The whole episode got me thinking about how this applies to the workplace. Usually I wouldn’t go to such drastic measures. I’d typically give up after a few firm squeezes and accept that the tube would go into the trash with a little bit left. On this occasion, I was determined to get every last drop I could.
What do you think the work environment would be like if people were treated like my ointment tube?  When should we stop squeezing time and energy out of people on a regular basis? Is it acceptable to do this or expect this type of practice to happen on very rare occasions?

S_G


 

Saturday, June 1, 2013

SpaceNews unlocks it content


I am one of the many space industry professionals who was delighted by the announcement that SpaceNews has unlocked its content, reverting back to being a free access news site.


SpaceNews unlocks its content
SpaceNews unlocks its content [Credit: SpaceNews]


Its hugely unpopular strategy to try to monetize its readership by locking them into paid subscriptions was evidently one of the first things that the new editor and publisher Bill Klanke wanted to change as soon as he was appointed in April.

It’s clear that space media is one of Bill’s personal passions, this being the start of his second stint at SpaceNews.  In the interim his experiences at AOL where he focused on online publications surely influenced and informed his evaluation of, and decisions on what the best business model is for SpaceNews.

Getting the right revenue mix between paid subscriptions and advertising, and the right product mix is a difficult strategy to get right, however SpaceNews is definitely going in the right direction. In addition to being the “first port of call” for industry news, its developing Community sites for different stakeholder groups are increasingly popular.

I’m more than happy to trade my name and email address for access to free quality content, and I’ll be adding a quick visit to the SpaceNews website back into my daily coffee break routine, as a way to get updates on the latest industry issues, along with my current go-to list of Satnews and SPACE.COM.


SatNews Logo
Space_Girlie's daily news digest includes Satnews [Credit:SatNews]

SPACE.COM logo
Space_Girlie's daily news digest includes SPACE.COM [Credit:SPACE.COM]

 S_G