I am one of the many space industry professionals who was delighted by the announcement that SpaceNews has unlocked its content, reverting back to being a free access news site.
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| SpaceNews unlocks its content [Credit: SpaceNews] |
Its hugely unpopular strategy to try to monetize its readership by locking them into paid subscriptions was evidently one of the first things that the new editor and publisher Bill Klanke wanted to change as soon as he was appointed in April.
It’s clear that space media is one of Bill’s personal passions, this being the start of his second stint at SpaceNews. In the interim his experiences at AOL where he focused on online publications surely influenced and informed his evaluation of, and decisions on what the best business model is for SpaceNews.
Getting the right revenue mix between paid subscriptions and advertising, and the right product mix is a difficult strategy to get right, however SpaceNews is definitely going in the right direction. In addition to being the “first port of call” for industry news, its developing Community sites for different stakeholder groups are increasingly popular.
I’m more than happy to trade my name and email address for access to free quality content, and I’ll be adding a quick visit to the SpaceNews website back into my daily coffee break routine, as a way to get updates on the latest industry issues, along with my current go-to list of Satnews and SPACE.COM.
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| Space_Girlie's daily news digest includes Satnews [Credit:SatNews] |
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| Space_Girlie's daily news digest includes SPACE.COM [Credit:SPACE.COM] |
S_G
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